Internet and the new technologies have changed deeply the way of doing business in the Tourism industry in the past decade.
The traditional value chain integrating the consumer or individual traveler, the agencies, outgoing touroperators, incoming touroperators and the local providers (lodging, services, etc..) that had been the core business for touroperators during decades, has been changed due to the new possibilities of direct contact with the customers that Internet offers.
This new environment that can be a threat to the Touroperator business is transformed in a opportunity with the help of Parsec.
The key factor to succeed in the new environment is to use the new technologies and leverage on them. You cannot trust anymore in the loyalty of captive customers. You need to compete with new arms and open new markets with them. |
